Know your accounts better than anyone else.
Protocol is an account listening platform for B2B sellers. It monitors the companies and people on your list, then uses what you sell to decide which accounts need attention, why, and what to do next.
Which accounts on my list need me today?
Hightower Customer · Renewal in 74 days
Possible expansion What changed
VP Engineering described a new platform governance project. Hightower also opened 4 related roles.
Why it matters to you
The project matches a problem your product solves. Two similar customers began with the same pattern.
Jane KimVP Engineering · Likely project owner
Suggested action
Ask your main contact whether Jane Kim is part of the renewal plan.
Job descriptions 4 platform governance roles opened
Podcast · 31:42 VP Engineering named the new program
LinkedIn Jane Kim joined as VP Engineering Strong evidence · 3 sources
Know who to contactKnow why nowSee the evidenceTake the next step
The full account story rarely appears in one place.
Six weeks ago, the account hired a new engineering leader. A few weeks later, it opened 6 roles that report to him. Yesterday, he described the project on a podcast. Your CRM still says the account is healthy.
Any one of those changes is easy to miss. Put them together and a new project starts to take shape, along with the person likely leading it and a reason to reach out.
Hightower · Account timeline CRM status: Healthy Last updated 19 days ago
Protocol connects the first 3 changes into one account story. The combination can reveal a project that no single source makes clear.
Listen to your accounts, not signals.
A single alert rarely tells you enough. Protocol connects each post, job opening, filing, and interview to the people, projects, history, and relationship behind the account.
What the account says Jane Kim · New VP Engineering
4 platform roles opened
Jane Kim · New VP Engineering Governance project named
Renewal in 74 days
What your company knows
Platform governance use case
VP Engineering buyer
2 similar customers
Active customer
Worth your attention Expansion opening
Contact Jane Kim while the project is still taking shape.
Every account change is checked against what you sell, who buys it, and your relationship with that account. The results are specific to your business.
Turn account changes into better conversations.
Protocol knows what matters to your business, so it can tell which changes are worth your attention and how to respond at each account.
Relevant project found.
Two employees and several related roles point to work your product supports.
Contact the likely owner →
Buying committee changed.
Priya Shah joined as Chief Data Officer before your next meeting.
Update the stakeholder map →
Priya Shah · CDO New use case surfaced.
The customer described an initiative another part of your product can support.
Brief the account owner →Main contact departed.
Alex Morgan left 68 days before renewal.
Find a new internal supporter →Alex Morgan · Former champion Catch the projects your keyword alerts miss.
A prospect may never mention your category. Its job descriptions can reveal the team it's building while an employee explains the underlying project in a podcast.
▶
Building the platform teamOperators at Scale · Episode 84
“We’re standardizing how every team ships data into production. The hard part isn’t the pipeline. It’s governance across 40 teams.”
Maya Chen · VP Data
Account project Find the opening before the account starts searching for a vendor.
Platform governance program
PodcastExecutive names the problem and scope
4 job descriptionsNew team reports to the likely project owner
LinkedInMaya Chen joined to lead the data platform
Get answers in the tools where you already work.
Ask Protocol from Claude, Claude Code, Codex, or another AI agent through MCP. Pull the same account history, sources, and recommendations from the command line or API.
Claude Code
› Which customers showed an expansion opening or lost a key contact this week?
Found 4 accounts. 2 have changes supported by multiple sources.
protocol radar --customers --since 7d See the change. Understand what it means. Act while it matters.
01 Job descriptions
02 Company LinkedIn
03 Employee LinkedIn
04 Company websites
05 News & press
06 SEC filings
07 Earnings calls
08 Videos & podcasts
Questions, answered.
Every finding links back to the source. You can see what Protocol found, how it reached the recommendation, and how strong the evidence is.
How does Protocol know what matters to me?
Protocol learns what you sell, who buys it, and where you've won before from your website and anything else you add. You can review the reasoning behind every recommendation.
Do I have to define every signal?
Protocol uses what it knows about your business and each account to decide what's relevant. You can add specific events to watch for, but you don't have to build every alert yourself.
Can I monitor existing customers?
Yes. Import prospects, customers, or both. Protocol can flag expansion openings, renewal risks, departing contacts, and changes that should pause automated outreach.
Does Protocol send outreach automatically?
Protocol recommends what to do next and gives you the evidence. You decide whether to contact the account, update the CRM, or wait.
Know which account needs you next.
Send us your prospect and customer list. We'll process it as soon as we can and email you when there's a clear reason to act, with links to the original sources.